American Express and Tennis South Africa announce multi-year partnership

American Express have signed a partnership with Tennis South Africa (TSA) that will support tennis development and enhance the experience of Card Members and tennis fans in South Africa.

American Express, which is operated in South Africa through its licensee, Nedbank, and Tennis South Africa on Thursday announced a multi-year partnership.

With this partnership, American Express and TSA will support local communities and tennis development in the country. The partnership will enable the continuation of TSA's transformation and development plan, including the support of high-performance players, national teams and wheelchair tennis.

The partnership will also enable the development of existing competitions and the revival of certain ones, offering opportunities for tennis players in South Africa.

TSA’s competitions will be renamed as American Express National Club Champs, American Express Junior Nationals, American Express Super 8 Junior Series Race and American Express wheelchair tennis programme.

American Express Card Members will be offered exclusive benefits during TSA Championships and events including access to presales and reserved seating. Additionally, at selected venues, Card Members will enjoy access to American Express lounges which provide an exclusive space to relax and enjoy the excitement of the tournaments.

TENNIS ON AN UPWARD TRAJECTORY

"Tennis has been on an upward trajectory, and to further grow the sport, it is crucial for us to collaborate with recognised brands that elevate the overall experience for both customers and fans, surpassing their expectations. We look forward to working with American Express and creating once-in-a-lifetime experiences for the tennis fans in South Africa", said Gavin Crookes, President of Tennis South Africa.

Khensani Nobanda, Group Executive of Nedbank Group Marketing and Corporate Affairs, echoed Crookes’ statement saying “Nedbank has extensive first-hand experience of the power of collaborative partnerships to bring about meaningful change. We are proud to partner with Tennis South Africa as this collaboration reflects our shared vision of supporting local communities while enhancing Card Members’ experience. We look forward to witnessing the impact of this partnership on tennis development in South Africa.”

"American Express has a long history of supporting tennis globally. We are delighted to bring our love of the game to South Africa and support local communities and tennis development in the country. We are also excited to provide our Card Members and tennis fans an enhanced experience both on and off court and we look forward to showing why tennis is better with Amex”, said Briana Wilsey, Vice President and General Manager of Global Network Services EMEA at American Express.

American Express in South Africa is operated through its local licensee, Nedbank, pursuant to a license granted by American Express.