Cricket South Africa (CSA) is pleased to announce Radar Tyres as the Official Headline Partner and Associate Team Partner to The Proteas and Junior Proteas.
This multi-year partnership affords Radar Tyres logo placement on the training and playing kits of the Proteas Men’s, Proteas Women’s and U19 Men’s and Women’s teams.
Radar Tyres will serve as the Official Headline Partner to the Proteas Men’s and Proteas Women’s T20I teams, an Associate Partner to the Proteas Men’s and Proteas Women’s test and ODI teams, and the Official Partner to the Proteas U19 Men’s and Women’s teams.
The Proteas Men will debut the newly branded T20I kit in the upcoming KFC T20I series, starting on 27 January in Paarl.
CSA Chief Executive Officer, Pholetsi Moseki, commented:
“CSA is extremely proud to partner with Radar Tyres, an organisation that shares our values and commitment to excellence. This partnership is a significant milestone, securing support not only for our senior teams but for our junior teams as well.
“This partnership reflects our deliberate approach to working with like-minded organisations, guided by a long-term vision of developing the game, supporting our players, and delivering memorable experiences for fans.
“Radar Tyre’s support also reinforces CSA’s commitment to access, excellence and inclusion, strengthening our ability to drive high performance across all levels.”
SPONSORSHIP ANNOUNCEMENT 🚨
— Proteas Men (@ProteasMenCSA) January 26, 2026
Cricket South Africa (CSA) is pleased to announce Radar Tyres as the Official Headline Partner and Associate Team Partner to The Proteas and Junior Proteas.
This multi-year partnership affords Radar exclusive logo placement on the training and… pic.twitter.com/lBWNyYKZ6l
Mr. G.S. Sareen, Founder, President and CEO of Omni United, said:
“Cricket embodies performance under pressure, endurance and consistency, values that are core to the Radar Tyres brand. Becoming the Global Team Partner of the Proteas, marks a significant milestone in our global brand journey.
“This partnership enables us to connect with passionate cricket fans in South Africa and around the world, while reinforcing Radar Tyres’ position as a trusted, performance-driven brand.
"It also reinforces our long-term commitment to the South African market, brought to life through our ‘One Team. One Drive.’ campaign, and our promise to make premium-performance tyres accessible and affordable for everyday drivers. Lastly, we would like to thank Team ITW Universe for stitching this partnership with CSA and building the brand Radar here in South Africa.”