Betway SA20 will be teaming up with Castle Lite to bring its unique flavour to the T20 cricket experience in an exclusive partnership for Season 2, which starts on 10 January 2024. The new partnership will see Castle Lite continue to highlight the lite side of the experience, bringing its innovative and enjoyment-centred approach to the League.
The collaboration connects two vibrant entities who will come together to create unforgettable fan moments for South Africans across the six hosting venues. As the official ‘beer partner’ of the league, the continent’s favourite extra refreshing beer will have exclusive beer pouring rights at all 34 matches taking place around the country, marking an exciting venture into South Africa’s premier T20 League.
Commenting on the partnership, Betway SA20 League Commissioner, Graeme Smith said: “We are delighted to welcome Castle Lite as the official beer pouring partner of Betway SA20 for the next two years. Providing a world-class stadium experience for all fans and spectators is a key objective for us, this partnership will help us achieve that goal with the roll-out of engaging and consumer-focused activations this coming summer.”
With its proven formula of delivering moments of pure enjoyment to its sport-loving customers, this collaboration with the league is a natural fit.
“The energy around sports in South Africa is so electric right now. We feel thrilled to be able to team up with such a vibrant and exciting property like Betway SA20,” said Colleen Duvenage, Castle Lite Brand Director. “We’ve established a well-earned reputation for putting the fans first and this new endeavour is just an extension of our commitment to placing ourselves within projects across the spectrum of music, sports and all-round entertainment that resonate with our consumers. We look forward to enhancing the Betway SA20 experience and sharing fun and refreshing moments with cricket lovers all across the country.”
Castle Lite’s in-stadium initiatives will include unlocking a spectator area for over 18 fans, where they can create memorable experiences while enjoying world-class cricket and extra cold beer. Tickets for this area will be available soon.
The incredible Season 2 opens up with a bumper clash as defending Champions, Sunrisers Eastern Cape host Joburg Super Kings in Gqeberha on 10 January. Fans have an opportunity to be a part of the action for only R20, with the return of the popular 20 000 tickets for R20 tickets promotion, which is only applicable to the first match at each venue. All tickets for the 30 round-robin matches are on sale across the six venues, and are available online at www.sa20.co.za or at the stadium ticket office.
It’s time to get ready for Incredible cricket, Incredible entertainment, Incredible fans, and Incredible venues. Welcome to Incredible!