Julius Yego, the former world champion famously known as "Mr. YouTube", faces a lonely battle to preserve javelin's future in Kenya as he prepares for Saturday's Neeraj Chopra Classic with the weight of an entire sport on his shoulders.
The 2016 Rio Olympics silver medallist stands as Kenya's sole representative in javelin at World Athletics Championships, a contrast to his country's dominance in distance running that has produced athletes like Eliud Kipchoge and Faith Kipyegon.
"India, of course, being a very big economy, has really been able to help Chopra. I would say maybe the Kenyan story is a little bit different because there isn't much support in the sport as such," Yego told Reuters.
"You can see it's only me who is still there. I'm in the last stages of my career and then we haven't got big support as I would want it to happen, but hopefully it will continue.
"I can't even push when I'm not there (retired). So I can't even be part of the people who really want to make the change when I'm not active," added 36-year-old Yego, who won the world title in 2015.
Coming from countries with less exposure in athletics, Yego finds kinship with Chopra in their shared mission to expand javelin globally.
"We want to make the sport grow even bigger because it is a footprint that matters a lot. What we have done so far and what will happen after us, we want the sport to continue even when we are no longer there," the 36-year-old said.
With the worlds looming in Tokyo in September, Yego said he was operating at "90 per cent fitness" due to injury concerns and with a couple of months to go before the competition starts, he does not want to rush into anything.
The Kenyan also reflected on his country's depth of talent in athletics, praising triple world and Olympic 1 500 metres champion Kipyegon's recent achievements.
Kipyegon last month fell short in her attempt to become the first woman to run a mile in under four minutes when she clocked 4:06.42 in a Nike "Breaking4" project that, though faster than her own world record, will not be ratified.
"Kenya has big talent, especially in track. Faith's done so well. She's done great in her push to break the four-minute barrier," he said.
However, he expressed a particular interest in nurturing "the next generation of javelin throwers."
Apart from Yego, Irene Jepkemboi can be his country's next hope in the sport after she became the first Kenyan female athlete to surpass the 60-metre mark in the javelin last month.