The wait is over for South Africa’s most exciting football extragavanza, the Carling Knockout and Carling Cup competitions are here.
These innovative competitions will ensure that the next four months of the football calendar are an exhilarating and engaging journey for all fans.
South Africa’s Champion Beer, Carling Black Label, in partnership with the Premier Soccer League (PSL), officially launched the first edition of Carling Knockout Cup competition-a partnership that will once again put the power in the hands of our champion fans.
Carling Black Label has always been a key supporter of South African football, taking fan engagement to a whole new level since the introduction of the Carling Black Label Cup in 2011.
Champs, the brand-new Carling Knockout trophy 🏆 has been revealed.
— Carling Black Label ᅠᅠᅠᅠ (@blacklabelsa) October 10, 2023
Remenber, there’s two Carling trophies up for grabs this season!
QT using #CarlingKnockout if you agree it’s 🔥 pic.twitter.com/vlNWO1ENOx
Since then, the brand has strived to ensure that the voices of those championing the beautiful game are heard and that they are included in the game with innovations that reward them.
2023 is not going to be any different with the inaugural Carling Knockout and new format of the Carling Cup kicking off.
All 16 teams in the topflight of South African football will participate, as they battle it out to get their hands on the Carling Knockout trophy, which will set precedence for the new Carling Black Label Cup set to be played 6 January 2024 at Peter Mokaba Stadium.
Champs the Round of 16 Draw is here. Which teams are making it through the next round?
— Carling Black Label ᅠᅠᅠᅠ (@blacklabelsa) October 10, 2023
Reply using #CarlingKnockout let’s go! pic.twitter.com/C2N99V5TxQ
The winners of the Carling Knockout tournament will face a Carling All-Star team selected by the fans in the new format of the Carling Black Label Cup, a spectacle that will bring both players and champion fans of all the clubs together.
Carling Black Label will empower the voice of the fans like never before, giving them an opportunity to put together the Carling All-Star team with players from the other 15 Premier Division clubs, as well as the Diski Challenge sides.
This affords fans a unique way to see their favourite stars playing together in one team.
Six of the players in the Carling All-Star team starting line-up will be from the Premiership clubs and five will be called up from the Diski Challenge sides.
The Carling All-Star team will be coached by one of the 15 PSL coaches which will also be voted for by the champion fans. Fantasy soccer becomes a reality with the Carling Cup.
The #CarlingCup is back Champs!
— Carling Black Label ᅠᅠᅠᅠ (@blacklabelsa) October 10, 2023
Ubani ozonqoba? Join us on the 6th January 2024 at Peter Mokaba Stadium as the #CARLINGKNOCKOUT CHAMPIONS go head-to-head with CARLING ALL-STARS.
QT using #CarlingKnockout which team will face the All-Stars and you can get 🍻 in your DMs. pic.twitter.com/BLNGWd9dxt
One of the most exciting parts about the Carling Knockout and Carling Cup will be the Fak’ iGoal Uzobona innovation.
Loosely translated as Score a Goal & See the innovation is aimed at energising the game to produce earlier goals showcasing the very best of South African football flair.
At the start of each match there will be 90 minutes and R90 000 on the clock, for each minute that passes R1 000 drops off with the potential prize money counting down to zero at the end of the match.
One champion fan that correctly predicts both the team and the minute of the first goal will win the money left on the clock.
But that isn’t all; the team scoring the goal will also win the amount on the clock. The earlier the goal the more everyone wins, Fak’ iGoal Uzobona!
Fak’ iGoal Uzobona, Champs! Like early goals? You stand a chance to win R90K every match day!
— Carling Black Label ᅠᅠᅠᅠ (@blacklabelsa) October 10, 2023
Dial *120*660# or visit https://t.co/qwG3qburAk, to choose the first scoring team and the minute of the goal.
Voting opens 13 October 2023. #CarlingCup #CarlingKnockout pic.twitter.com/aProTZ046e
That’s not where it ends. Fans also have an incredible opportunity to vote for the man of the match during the game.
The stellar players who win the man of the match will walk away with arguably the biggest MOTM cheque on the continent worth R100 000 at each match.
Fans don’t even need to purchase a beer to participate in voting for the Man of the Match or for predicting the Fak’igoal Uzobona.
“At Carling Black Label, we have always made our intentions clear; we want to champion the game of football and most importantly empower the voices of our champion fans. The 2023 Carling Knockout and Carling Cup innovations are affording fans an opportunity to have an immersive tournament and matchday experience-whether they are watching from the stands or from the comfort of their own homes. Our commitment is always to our consumers who love having a voice when it comes to the beautiful game.”
“This is an exciting new space for us and we are pulling out all the stops to ensure the Champion fans love every moment. We want to empower our fans to have their voices heard like never before. This year fans have even more power by being able to vote for their Carling All-Star team, the coach of their team and the man-of-the-match at each match. We also believe in giving back to our fans so we have lots of prizes up for grabs whenever you buy Black Label or even just vote in the campaign. We’re also innovating with Fak’ iGoal Uzobona, rewarding fans who know their stuff and keeping everyone on the edge of their seats,” says Carling Black Label brand director, Arné Rust.
Voting for the Carling All-Star team will open on the 13th of October until 21 December 2023.
Champs manje niyazi #CarlingCup ibuyile and you could WIN BIG!
— Carling Black Label ᅠᅠᅠᅠ (@blacklabelsa) October 10, 2023
Vote for your Carling All Stars and stand a chance to win R10K and champion prizes every week 💵
Buy any selected Carling Black Label, dial *120*660# & follow prompts and you could win. #CarlingKnockout pic.twitter.com/7QISf1vjLT
Our champion fans can vote for their favourite players by simply purchasing a selected 750ml or 500ml Carling Black Label, dialling *120*660# and following the on-screen prompts to start casting votes via USSD.
Fans can also vote on the website; www.carlingblacklabelcup.co.za Voting for the Carling All-Stars will close on the 20th December 2023. Ts&Cs apply, USSD 20c/20s
To stay up to date with any further announcements, fans should check the official brand website and social media pages:
Website: www.carlingblacklabelcup.co.za
Twitter: @blacklabelsa
Facebook: Carling Black Label
Instagram: @carlingblacklabel
Official Hashtag: #CarlingCup #CarlingKO