Cricket South Africa (CSA) has today announced Crunchyroll, a global leader in anime, as the Associate Team Sponsor to the Proteas Men’s series in India, taking place from 14 November to 19 December.
Crunchyroll’s logo will feature prominently on the back of the Proteas Men’s playing shirts across all formats - test, one-day international (ODI), and Twenty20 International (T20I).
This partnership marks a significant expansion of Crunchyroll’s global sports presence and brings the brand onto one of cricket’s biggest international stages.
CSA Chief Executive Officer, Pholetsi Moseki, said; “CSA takes pride in welcoming Crunchyroll as the official team sponsor for the upcoming India Series.
“With anime becoming one of the world’s most dominant entertainment forces, soon to have over a billion viewers, we see this partnership as a celebration of shared values and a drive to connect with global audiences.”
“We’re thrilled to partner with Cricket South Africa for this exciting series with India,” said Kartik Gandhi, Senior Vice President, Growth & Planning at Crunchyroll.
“Cricket and anime both capture the intensity of competition and the joy of shared fandom. This partnership strengthens our ongoing focus on bringing together the worlds of sports and anime — combining the spirit of anime with cricket across two dynamic markets with growing anime fandoms — India and South Africa.”