Tickets for the 2028 Los Angeles Olympic Games will go on sale to the general public on April 9, organisers said on Monday, as LA28 also moved to reassure fans over ticket security by naming a group of verified resale platforms that will begin operating in 2027.
A presale for residents in qualifying areas of Los Angeles and Oklahoma City will begin on April 2, with notification emails for selected buyers set to roll out from March 31 through April 4, LA28 said.
On April 7, the organising committee will notify remaining registrants whether they were selected for a purchase window in the first general sales round, known as Drop 1.
"This week marks the first opportunity for fans to claim a seat at the LA28 Olympic Games," LA28 Chief Executive Officer Reynold Hoover said in a statement.
LA28's ticketing programme will include 1 million tickets priced at $28, the lowest price point.
Roughly five per cent of the Olympic tickets will cost over $1 000, while more than 75 per cent of all tickets, including finals, will be under $400 and nearly 50 per cent of all tickets will be under $200.
"Tickets are comparable to and in many cases well under what we see for other professional sporting and major entertainment events in the US," Allison Katz-Mayfield, LA28 Senior Vice President, Games Delivery Revenue, told reporters on a call.
RESALE PROGRAMME
Separately, LA28 said its verified multi-platform resale programme would open in 2027, with AXS and Eventim serving as the official secondary ticket marketplace and Ticketmaster and Sports Illustrated Tickets also designated as verified resale platforms.
The announcement comes as organisers prepare for the first ticket drop and seek to warn fans against buying from unauthorised sellers before the resale programme launches.
LA28 said primary tickets would only be sold through its official ticket service providers, AXS and Eventim. It added that any LA28 tickets offered for resale before 2027 should not be considered verified.
"While LA28's resale platforms will not be launched until 2027, having a variety of platforms was critical to providing fans multiple points of access to verified tickets," Hoover said.
LOCAL PRESALE
Fans who registered for the LA28 ticket draw and whose billing postal codes fall within qualifying counties were automatically entered into the local presale draw.
Those selected will receive 48-hour purchase windows running from April 2 through April 6 and must use a payment method tied to a billing postal code in an eligible county to complete their purchase.
For both the local presale and Drop 1, selected buyers will have 48 hours to purchase tickets, while any tickets placed in a cart must be checked out within 30 minutes. Buyers may complete multiple transactions during their allotted window until they reach the ticket limit.
LA28 said tickets would be available across all Olympic sports, as well as for the opening ceremony at SoFi Stadium in Inglewood and the closing ceremony at the Los Angeles Memorial Coliseum.
Fans selected for time slots may buy up to 12 tickets for Olympic events, plus up to 12 tickets for the soccer tournament that will not count toward the general Olympic-event limit.
Ceremony tickets will be capped at four per buyer and will count towards the 12-ticket maximum.
Registrants who are not assigned a time slot in either the local presale or Drop 1 will be automatically entered into future draws, LA28 said.
Paralympic tickets are due to go on sale in 2027.
Ticket-inclusive hospitality packages from official provider On Location are also expected to go on sale in April.
Visa will be the official payment method for purchases.