Pele, Neymar and other big names in Brazilian football voiced outrage on Friday over a Spanish agent's allegedly racist comments on Brazil and Real Madrid star Vinicius Junior, whom he urged to stop "acting like a monkey."
Pedro Bravo, the head of the Spanish Football Agents' Association (AEAF), made the comment Thursday on the "Chiringuito Show," one of Spain's top football TV programs, telling the 22-year-old player to stop celebrating his goals with his trademark dance moves.
The remarks touched a nerve in Brazil, where black players have been heckled with racist taunts by fans mimicking monkeys.
"Football is joy. It's a dance," living legend Pele wrote on Instagram.
"Although, unfortunately, racism still exists, we will not allow that to stop us from continuing to smile. And we will continue to fight racism every day in this way: fighting for our right to be happy and respected."
Paris Saint-Germain striker Neymar tweeted "BAILA VINI JR" – Portuguese for "dance" – echoing a hashtag, #BailaViniJr, that was the top trending topic on Twitter in Brazil.
Following the outpouring of support from fans and fellow footballers, Vinicis Jr released a statement of his own.
"I was the victim of xenophobia and racism in a single statement," he said. "These are dances to celebrate the cultural diversity of the world. Whether you accept it, respect it or lose your mind about it, I'm not going to stop," he said in a recorded address.
The Brazilian Football Confederation (CBC) meanwhile expressed its solidarity with the player in a statement, condemning the "racist statements."
Real Madrid said it rejected "all forms of racist and xenophobic speech," and would "take legal action."
Bravo apologised on Twitter, saying he had "badly used the expression... in a metaphorical way to mean 'fooling around.'"