Clubs will wear a collection for one matchday that connects footballing legacy with contemporary aesthetics, at the height of the retro sportswear revival
The new kits reinterpret iconic decades of Spanish football and place the sport at the centre of the international lifestyle conversation
Retro sports aesthetics are experiencing one of their strongest moments of global prominence. The silhouettes of the 70s, 80s, and 90s have returned to the runway and the streets, reclaiming codes that blend identity, memory, and pop culture.
In this context, LaLiga will celebrate from 10 to 13 April 2026 the first Retro Matchday in its history, an unprecedented initiative in European professional football that connects football and fashion through a contemporary lens, turning legacy into trend.
The initiative forms part of Retro Matchday, the first themed matchday in the competition’s history, and will take place over the weekend of 10 April. During that date, the LaLiga ecosystem will transform to recreate an atmosphere inspired by the visual culture and analog aesthetics of the past: from specially designed kits for the occasion to adapted broadcast graphics and an official ball with an exclusive design.
THE RISE OF RETRO SPORTSWEAR FASHION
The collection brings back cuts, typography, historic crests and color palettes that defined key decades of Spanish football, reinterpreted with a contemporary sensibility. It is not a nostalgic replica, but a stylistic update that engages with the present: football as a cultural language, as a symbol of belonging and as an urban icon.
Under the creative concept “A very much alive legacy”, the proposal reclaims the competition’s history and projects it toward new audiences. The retro jerseys thus become style pieces that transcend the stadium and find their place in editorials, urban styling and wardrobes where sport and fashion coexist naturally.
The clubs’ retro collections are built on a shared narrative: the celebration of an identity forged over generations, the reaffirmation of symbols that have accompanied defining moments, and the recognition of collective memory and football’s legacy as a differentiating element.
Each proposal engages with its own history, colors, emblems, milestones and icons, but they all share the same idea: legacy is not the past, it is an energy that remains alive in the stands, in the streets and in contemporary culture.
LALIGA FASHION NIGHT: FOOTBALL AND RUNWAY
The collection will be presented in a runway show format on 19 March at Palacio Fernán Núñez, within the framework of MBFW. The event will bring together ambassadors, content creators and personalities from the worlds of fashion and sport to exclusively unveil the new pieces, in an aspirational setting that strengthens the dialogue between football and lifestyle.
The collection not only celebrates the history of Spanish football, but places it at the centre of today’s aesthetic conversation.
With this initiative, LaLiga reinforces its positioning as a cultural platform capable of setting trends and connecting with audiences across fashion, entertainment and the lifestyle universe. Retro Matchday also supports the launch of jerseys and merchandising pieces at a strategic moment in the calendar, transforming memory into an object of desire and the archive into creative inspiration.
Fashion increasingly looks to sport as a source of aesthetic codes and authenticity. With its retro collection, LaLiga proves that football is not only played: it is also worn, reinterpreted and turned into a trend.
A 360 DEGREE EXPERIENCE BEYOND THE PITCH
Retro Matchday will extend beyond the kits and the matches themselves, taking shape as a cross-cutting initiative involving clubs, talent, legends, sponsors and various stakeholders within the LaLiga ecosystem.
Among them is the LEGENDS collection, The Home of Football, a unique space that already showcases the history of world football and that will play a leading role in this project over the coming months.
The audiovisual experience will incorporate graphics adapted to a retro style, with a specific visual identity that will bring this narrative to television and digital environments, while different physical and digital activations will amplify the reach of the matchday, both before and after it takes place.
In addition, in the coming weeks the designs of the kits to be worn by the participating clubs will be unveiled. A global staging that reinforces the coherence of the initiative and turns Retro Matchday into a shared celebration of football’s past and present.
This initiative forms part of the campaign “42 legacies, 42 ways of winning”, which highlights how passion for a club is passed down, inherited and transformed over time. Through this themed matchday, LaLiga reinforces its commitment to preserving the identity of its clubs and to continuing to build experiences that celebrate the past while looking toward the future.