The Premier Soccer League (PSL), in partnership with Betway, officially launched the 2026/27 Betway Premiership season, marking the start of a new chapter for South African football as the League celebrates 30 years of professional football excellence.
The launch brought together the Premier Soccer League’s leadership, Betway Executives, coaches from all 16 Betway Premiership clubs and key stakeholders to celebrate three decades of the League's contribution to the growth of the professional game - while looking ahead to another highly anticipated Betway Premiership season.
Over the past 30 years, the PSL has established itself as one of Africa's premier football competitions, producing generations of exceptional players, coaches and clubs, while creating memorable moments for millions of supporters across the country.
The 2026/27 edition of the Betway Premiership also marks Betway's third season as title sponsor of Africa’s largest football league.
Since the partnership, Betway has introduced an innovative fan engagement campaign, led by the popular and successful S'bonise & Win campaign.
The campaign has rewarded hundreds of supporters for proudly wearing their club colours at televised Betway Premiership matches, helping to create vibrant matchday atmospheres and seeing an increased spike in spectator attendance across all Betway Premiership fixtures.
Speaking at the launch, Betway Head of Sponsorship Jason Shield congratulated the PSL on its milestone anniversary and announced an enhanced reward for supporters as part of the celebrations.
“Congratulations to the Premier Soccer League on reaching this remarkable 30-year milestone. Three decades of excellence is a significant achievement for South African football, and Betway is proud to be part of this historic celebration.
"Football belongs to the fans, so we want to recognise this occasion by increasing the S'bonise & Win prize to R30 000. It's our way of celebrating the League's rich history while rewarding the supporters whose passion and loyalty have helped shape it over the past 30 years,” said Shield.
Last season, S'bonise & Win winners received R10 000, while supporters with active Betway accounts doubled their prize to R20 000.
For the 2026/27 season, the format remains unchanged, with winners continuing to receive R10 000. However, in celebration of the PSL's 30th anniversary, supporters with active Betway accounts will see their prize triple to R30 000.
With the new season set to get underway this weekend, the Betway Premiership is once again set to showcase the country's finest football talent, fierce rivalries and passionate supporters as the PSL and Betway continue building a legacy of South African football.