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LaLiga, SuperSport begin countdown to return to action

football14 May 2020 15:09| © SuperSport
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LaLiga and SuperSport have started the countdown to the return to action of the Spanish league by launching a special series called #BacktoWin, episodes of which will be shown every Friday on SuperSport 13.

The shows will reveal the major news stories from across LaLiga, including the umbrella strategy behind the return of LaLiga Santander and LaLiga SmartBank, kick-off times and the new audiovisual broadcast features set to be rolled out between now and the end of the current campaign.

The weekly, 30-minute episodes of #BacktoWin will be aired up until Spanish league competitions resume.

LaLiga president Javier Tebas will feature in the first of the programmes, which will be shown on 15th of May at 9pm (CAT, SA, GMT+2).

Each edition will see a leading figure from within LaLiga take centre stage and will involve the participation of several LaLiga Santander and LaLiga SmartBank players who will share their experiences of the quarantine period and their expectations for when the competition gets up and running again.

Football-related content focusing on the return to action will dominate this new show, with viewers set to be entertained with fascinating stats and storylines such as the race to be crowned LaLiga’s top scorer at the end of the season and the latest news, including the new audiovisual features set to be incorporated into match broadcasts.

Meanwhile, LaLiga Ambassadors will get involved by taking part in a football shirt challenge, competing with each other to see how many shirts they can put on in the space of a minute.

#BackToWin

#BackToWin is the slogan launched by LaLiga ahead of the return of league competition in Spain. The reasoning behind it is that the real victory in the return of football is the chance for everyone to rediscover the passion and values of the game. It represents a ‘before and after’ in LaLiga history.

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