Tiger Woods officially has a new clothing line and apparel partner.
The longtime Nike athlete revealed "Sun Day Red" and his new partnership with TaylorMade on Monday, ahead of his season debut at the Genesis Invitational in Pacific Palisades, Calif.
It started with a passion. The passion of competing. Of competing against ourselves. The field. The course. Life. Out of that passion, @SunDayRed rises.
— Tiger Woods (@TigerWoods) February 13, 2024
Start your journey with us: https://t.co/MOv7rk5dYT pic.twitter.com/3aQWBHhIci
"I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed," Woods said in a press release. "There are things that I could tell you that no one knew I was doing over the years. I'm ready to share those secrets with the world.
"Sun Day Red will embody a love of playing and competing, and we are for people that share those values, whether it's on the course, or in life. We will be anchored to putting the athlete first in the product decisions we make."
Sun Day Red, or SDR, replaces Nike's TW Collection as Woods' official clothing brand. The 15-time major champion announced the end of his 27-year partnership with Nike last month.
The name is a reference to Woods' trademark look of wearing a red polo shirt for the final rounds of tournaments. The logo features an abstract drawing of a tiger positioned below the buttons of the polo shirts rather than the usual spot on the chest.
Sun Day Red will be available in North America on May 1, according to its official website, which promises "innovative performance wear and luxury lifestyle fashion."
"It's the right time in my life," Woods said during a press conference on Monday. "It's transitional. I'm no longer a kid anymore."
Last week, Woods announced he would play the Genesis, the PGA Tour event he hosts at The Riviera Country Club on behalf of his TGR Foundation.
Woods, 48, has said he aims to play one tournament a month in 2024 as he returns from plantar fasciitis and ankle surgery last spring. Woods' last appearance came at December's PNC Championship, a team event in which he played with his son, Charlie Woods.
Woods also has a new caddie on his bag this week. Lance Bennett, who has spent time caddieing for Matt Kuchar and several LPGA stars, reportedly will loop for Woods after Joe LaCava signed on to be Patrick Cantlay's fulltime caddie this season.