An apparel company in Argentina filed suit against LIV Golf and Phil Mickelson for trademark infringement, claiming the logo of Mickelson's HyFlyers team is "nearly identical" to theirs.
The lawsuit was filed last week in district court in New Jersey by Cool Brands Supply, a skateboard lifestyle apparel company.
Attorneys for the company allege that HyFlyers' "adoption and use of their knockoff logo nearly 20 years after Plaintiff commenced use and in the face of Plaintiff's federal trademark registration is not just reckless and inexplicable – it is willful infringement and unfair competition."
??#NEW: LIV Golf’s HyFlyers GC are being sued in New Jersey Court for trademark infringement. The lawsuit, filed by Cool Brands Supply alleges that their logo, which has been in use since 2003 by one of their popular skate brands has been ripped off. LIV (left) vs. Fallen… pic.twitter.com/1Wjw5uzhNH
— NUCLR GOLF (@NUCLRGOLF) June 12, 2023
Mickelson is captain of HyFlyers, which also includes James Piot, Brendan Steele and Cameron Tringale. HyFlyers began using their new logo this season after undergoing scheme and color design rebranding following 2022.
"The similarities between the two marks, particularly when used on clothing, are striking, and are confusing consumers and causing damage to Plaintiff's senior mark and brand," Cool Brands Supply's attorneys wrote in the suit. "Plaintiff previously demanded that Defendants cease use of their infringing logo, and they refused."