When the 10th Sunshine Ladies Tour season launches on 1 February, flags and branding at the season-opening SuperSport Ladies Challenge presented by Sun International at Sun City will feature a refreshed Sunshine Ladies Tour logo and a strong hashtag to celebrate a decade of driving women’s professional golf in Africa.
“We are very pleased with the new look we have come up with to celebrate a decade of providing professional golfers from across the globe with a strong platform to launch their careers and go all the way,” said Thomas Abt, Sunshine Tour Commissioner.
The signature woman golfer in the centre has been retained in a lighter shade of purple, while the colour coral has been incorporated into the sun’s rays to signify the energy, freshness and the deep sense of optimism that is synonymous with Africa’s premier professional women’s golf tour.
Welcome to the 2023 season - #WeGotGame ??
— Sunshine Ladies Tour (@SLadiesTour) January 30, 2023
We are about to launch our 10th season & we're doing it in style with a redesigned #logo & a fresh ?? #hashtag to celebrate our growth, intention and the skills & abilities of our members
READ MORE ??https://t.co/gu2Ci2io3n pic.twitter.com/j4IqjjdxDy
“The Sunshine Ladies Tour has grown into an attractive product. The success of the Tour has been very encouraging, with international participation increasing year-on-year, and the prize money has more than quadrupled from what was on offer in the first season.
“The Sunshine Ladies Tour has created incredible opportunities for our members through the partnership we have with all our sponsors, and with the Ladies European Tour, which co-sanctions our two flagship tournaments.”
In keeping with the vision of providing those opportunities, the Sunshine Ladies Tour has also adopted a new hashtag – #WeGotGame – to recognise the talents of its members. It is a powerful statement of intention, as well as a celebration of skills and abilities.
“The new branding reinforces the important role the Sunshine Ladies Tour holds in the African sporting landscape as a pathway to the bigger global golfing platforms,” Abt said.
2023 SUNSHINE LADIES TOUR SCHEDULE
R1-million SuperSport Ladies Challenge presented by Sun International
1 – 3 February | Gary Player Country Club
R2.5-million Dimension Data Ladies Pro-Am
10 – 12 February | Fancourt (Outeniqua, Montague & Links Courses) Better Ball Pro-Am R100 000
R 400 000 Cape Town Ladies Open
15 – 17 February | Atlantic Beach Links
R1-milion Jabra Ladies Classic
22 – 24 February | Glendower Golf Club
€ 300 000 Joburg Ladies Open *
1 – 4 March | Modderfontein Golf Club
€ 320 000 Investec South African Women’s Open *
8 – 11 March | Steenberg Golf Club
*Co-sanctioned with the Ladies European Tour