Global sports brand Puma and AC Milan unveiled the highly anticipated home kit of the Rossoneri for the 2025-26 season, characterised by a design that wants to pay tribute to one of the historic symbols of the club.
Coined by founder Herbert Kilpin in 1899, his vision for the club was to be a ‘team of devils’, stating “Our colours will be red like flames and black to invoke fear in our opponents”. The symbol of the devil has since become a distinctive feature of the club, recognised by supporters around the world. Kilpin’s dream ultimately came to life, laying the foundations for a legacy that has continued to grow for 125 years and counting.
In the new 2025-26 home kit, the iconic red and black is adorned with flames across the stripes, and a fiery red crest, providing a modern interpretation of the club’s historic roots.
Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, said: “This season’s design takes inspiration from the past but has the modern fan very much at the front of mind. We’re very excited to be unveiling a kit that is so synonymous with the original vision and core principles of AC Milan, one that has since resonated with millions across the globe. This kit is sure to remind everyone of the fear this team can instill in the opposition and ensure the Rossoneri bring the heat from the sidelines.”
Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “The new Home kit reflects the club’s heritage through a design that builds on our traditions while introducing subtle elements of innovation. It draws inspiration from the legacy of our colours and symbols, continuing the stylistic direction developed with PUMA over the past few seasons. The result is a kit that combines tradition and innovation in a coherent way, while remaining true to our roots.”
SWEAT-WICKING TECHNOLOGY
The jersey is available in both Authentic and Replica versions. The Authentic Jersey, worn by the players, is crafted with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction for elite-level performance. The Replica Jersey offers the same striking look with a more relaxed fit, perfect for both match days and everyday wear. Both versions incorporate PUMA’s dryCELL sweat-wicking technology to keep fans and players dry and comfortable.
As part of PUMA’s commitment to sustainability, the Replica jerseys are made using the RE:FIBRE initiative, utilising recycled textile waste to create new materials without compromising quality. Containing at least 95 per cent recycled textile waste and other used polyester materials, this initiative represents a significant step towards a more circular and sustainable production process for football jerseys.
The new Home jersey will debut on the pitch on 24 May when AC Milan take on Monza in their final Serie A fixture.
The 2025-26 AC Milan Home kit is available from 22 May at PUMA.com, PUMA Retail stores, Totalsports, Sportsmans Warehouse, Studio 88 and Takealot. Price R1399.