Carling Black Label, Africa’s Champion Beer, has officially been named the South African beer sponsor of the 2025 Fifa Club World Cup.
As the only club from Southern Africa to qualify for this newly expanded 32-team global tournament, Mamelodi Sundowns Football Club will carry the hopes of millions — backed by a beer brand that has long stood for football excellence and national pride. In true Carling fashion, the brand is now inviting fans to join the journey through its much-anticipated Score Predictor platform, turning match predictions into champion rewards.
As the only Southern African club to qualify for the newly expanded 32-team Fifa Club World Cup taking place in the United States this June — Mamelodi Sundowns will carry the dreams of a continent. But it is the fans who will fuel their journey, thanks to Carling Black Label’s ongoing mission to reward loyalty, insight, and the spirit of champion belief.
The Score Predictor, initially launched in 2022, returns with a bold new twist for the global stage. Fans can log their predictions for each of the tournament’s matches at www.carlingpredictor.com or via USSD by dialling *120*660# — unlocking a chance to win a share of more than R1 million in prizes, airtime rewards, and a once-in-a-lifetime opportunity to watch the Champions of the Fifa Club World Cup 2025 at their next home game.
This campaign goes beyond spectating. It invites South Africans into the heart of the action, reinforcing Carling Black Label’s position as the beer that backs its people — at every whistle, every goal, and every moment of belief.
A DEFINING MOMENT
Kerryn Greenleaf, Brand Director of Carling Black Label, explains why this campaign is a defining moment for the brand and the footballing community it serves:
“Carling Black Label has always been more than a beer — it’s a Champion Beer for Champions. Our Score Predictor brings fans closer to the game they love, and this year, it’s about turning every prediction into a celebration of champion spirit. Mamelodi Sundowns are representing Africa at the highest level, and with the Score Predictor, we’re giving fans the power to join them on that journey. Because when they score — you score.”
The campaign will launch formally on Tuesday, 27 May 2025 at Level Three, Kramerville, Sandton, through a high-energy press event blending football culture, music, and digital innovation.
Guests will walk through a locker room-inspired arrival, engage with the digital Champion Wall in real time, and hear from club legends, players, and brand voices about what it means to carry South Africa to the world stage.
Mamelodi Sundowns FC, known for their excellence on the pitch and deep fan connection off it, see this partnership as a natural extension of their own story of ambition, pride and growth.
Steve Komphela , Senior Coach at Mamelodi Sundowns FC, reflected on the synergy between the club and the brand:
“This partnership is a meeting of champions — grounded in aligned values, backed by performance, and driven by the people. Carling Black Label understands the heartbeat of South African football.
"They’ve stood by fans and supporters for decades, and now they’re standing with Mamelodi Sundowns as we take African excellence to the world. We are proud to have an award-winning brand backing us on this journey.”
Along with Score Predictor prizes, fans can look forward to exclusive Sundowns’ content, meet-and-greets at fan events, watch parties, and one-on-one digital moments with players through Carling’s “Champion Moments” content series. It’s all part of a campaign that doesn’t just talk about fans — it places them at the centre.