India’s leading fantasy sports application to take league to largest cricket market in the world
Dream11 has been appointed as the official ‘Fantasy Sports Partner’ for the Betway SA20 Season 2 starting on 10 January 2024.This strategic partnership with Dream11, India's leading fantasy sports application with a user base of over 200 million Cricket fans in the largest cricket market in the world, marks a significant milestone in bringing together South Africa’s premier T20 tournament with the passion of cricket fans in India.
India being a key strategic market, with six Indian Premier League (IPL) teams also owning teams in the SA20, the partnership with Dream11 unlocks an opportunity to connect with millions of cricket fans across the subcontinent.
“It’s a huge coup for us to welcome Dream11 to our stable as our ‘Fantasy Sports Partner’,”Betway SA20 League Commissioner, Graeme Smith said. “This partnership is the coming together of two dynamic platforms that share a commitment to delivering unparalleled entertainment to cricket fans. With Dream11’s extensive user base and influence in India, we see incredible potential to engage with fans and have a platform to enhance the engagement of fans with SA20.”
Speaking about the partnership, Vikrant Mudaliar, Chief Marketing Officer, Dream11 said: “Partnerships are core to our strategy and have played a key role in Dream11 becoming the world’s largest fantasy sports platform. We are excited to join forces with SA20, a league known for its thrilling and entertaining cricket. Through this partnership, we aim to reach new users and help them engage with the sport that they love. Together, we look forward to offering fans an unparalleled fantasy sports experience during the upcoming SA20 Season 2.”
Dream11, renowned for revolutionising the way fans engage with their favourite sport, has become a household name in India. With over 200 million users, the platform has played a
pivotal role in developing the fantasy sports industry in the country. Dream11 is currently the lead sponsor of the Indian Men’s and Women’s National cricket team.
Betway SA20 Season 2 is set to kick off on January 10, 2024, with a blockbuster match between Sunrisers Eastern Cape and Joburg Super Kings at St George’s Park in Gqeberha. The world’s best cricketers will be on show including Jos Buttler, Kieron Pollard, Liam Livingstone, Nicholas Pooran, Moeen Ali and Romario Shepherd to name a few. Tickets for all round-robin matches, the Final and Playoffs are available for purchase on www.SA20.co.za