SuperSport International would like to confirm the sale of its Premier Soccer League (PSL) club, SuperSport United, to Siwelele Football Club (Pty) Ltd.
Following a closed bidding process, Siwelele F.C was awarded the rights to purchase the three-time Premiership winners, pending approval by the PSL Executive Committee.
“The sale of the club comes as SuperSport makes strategic shifts to allow us to remain the biggest broadcaster in Africa and a leading global competitor. Shifts in the market, as well as the need to innovate in accordance with our core business, have necessitated focused direction to allow SuperSport to remain the best sports content provider on the continent and a leader in broadcast innovation,” said SuperSport CEO, Rendani Ramovha.
Siwelele F.C chairman Calvin Le John said: "As Siwelele F.C, we are privileged to have been given the responsibility of continuing with a rich winning tradition in the PSL. SuperSport and the MultiChoice Group laid an incredible 30-year platform that we wish to build upon, should we get the final vote of approval from the PSL Executive Committee.”
Out of respect for the PSL Executive Committee’s processes, Siwelele F.C., MultiChoice and SuperSport will not be making any further statements pending the decision of the PSL.