AC Milan has announced a new partnership with Boomerang, designating the global iGaming company as their Official Regional Betting Partner across Europe.
The deal, effective immediately, underscores AC Milan's strategic initiative to enhance fan engagement and expand its global footprint through innovative collaborations.
Maikel Oettle, Chief Commercial Officer of AC Milan, expressed his excitement about the partnership, saying, "We are excited to team up with Boomerang, as this partnership holds great value for our fans."
"Together, we aim to enhance fan engagement across Europe, offering unique experiences that celebrate our shared passion for sports," he said.
Boomerang, founded in 2021 and rapidly expanding globally, offers a wide range of iGaming products, including their acclaimed Boomerang Sportsbook.
Ivan Kraynov, Co-Founder of Boomerang, emphasised the significance of the collaboration, remarking, "We are incredibly excited to become the Official Regional Betting Partner of AC Milan. This collaboration with the Rossoneri marks a significant milestone for Boomerang."
Kraynov continued, highlighting their shared values with AC Milan, "We join forces with the team with which we share our commitment to winning, bravery, and innovation."
"Together, we'll strive to drive sports trends and deliver an exclusive experience to fans, partners, and users," he said.
The partnership aims to leverage AC Milan's iconic status and Boomerang's innovative approach to create compelling experiences for sports enthusiasts across Europe.
This collaboration is set to redefine fan engagement in the iGaming sector while solidifying both brands' positions as leaders in their respective fields.