The Professional Fighters League (PFL), the fastest-growing and most innovative sports league, on Wednesday announced a media rights deal with SuperSport, for all PFL and Bellator programming to air across SuperSport channels.
The partnership kicked off in thrilling fashion as fans in the region were able tune into the opening event of the 2024 PFL Europe Season on March 7 when global superstar Cedric ‘The Best’ Doumbe took on Baissangour ‘Baki’ Chamsoudinov at the Accor Arena in Paris.
Through the partnership, all PFL programming - including live coverage of PFL PPV Super Fights, PFL Europe and newly announced PFL MENA - will be available on SuperSport, Africa's premier sports broadcaster.
The promotion is set to launch its third international league - PFL Africa - in 2025.
Through its exclusive global strategic partnership with Francis Ngannou, the world’s greatest combat sports athlete today and the baddest man on the planet, the linear heavyweight champion will be an equity owner in and Chairman of PFL Africa, the region’s premier MMA league.
Events will be staged in key countries across the continent live in primetime to meet the major demand for premium and consistent MMA content. More details will be announced later this year.
“Sub-Saharan Africa represents a priority market for the Professional Fighters League as we continue our rapid global expansion,” said PFL SVP, International James Frewin. “We’re thrilled to partner with SuperSport so viewers across the region can watch premium PFL and Bellator MMA content all year-round on SuperSport.”
PFL is the only organisation in MMA with the sports-season format, where individual fighters compete in a regular season, playoffs, and championship each year.
The combined roster of PFL and Bellator boasts 30 per cent of its fighters independently world-ranked in the top 25 of their respective weight class, the same per centage as UFC. PFL has an expansive global vision for the sport and is building the “Champions League of MMA” with PFL Europe, PFL MENA, and more international leagues in development.
PFL leads in technology and innovation, with its proprietary PFL SmartCage, powering fight analytics, real-time betting, AI scoring, and a next-generation viewing experience.
PFL is primetime on ESPN/ESPN+ in the US and is broadcast and streamed in 150 countries with 20 premium media distribution partners.