Unveiled today, the adidas Road to Glory pack football boots brings the F50, Predator and Copa Pure III to the forefront in a colourway perfectly fitting for the crowning moments in the football season.
As the European football season draws to a close, key adidas athletes including Alessia Russo, Ousmane Dembele, Aitana Bonmati, Federico DiMarco, Caitlin Foord, Vicky Lopez and Khvicha Kvaratskhelia will debut the Road to Glory pack in their pursuit of Uefa Champions League glory in both the Women’s and Men’s competition.
Athletes will continue to wear the Road to Glory pack into the international-season closers of the Uefa Men’s Nations League, before all eyes turn to the United States of America for the inaugural Fifa Club World Cup.
Locally, the adidas Road to Glory campaign features adidas athlete playing for Mamelodi Sundowns, Ronwen Williams in the Copa, Aubrey Modiba in F50 and Siyabonga Mabhena in Predator who will take the pitch at the Fifa Club World Cup in June.
A clean white base wraps each boot, with the signature adidas three stripes contrasted in black completing a timeless foundation. Metallic gold creates a visual link between each boot and the trophies on the line at the end of the season, while regal purple adds a depth to each design.
An all-new upper optic for the adidas F50 sees the F50 branding pushed front and centre, dominating the lateral forefoot of the boot, with purple and aberrated graphic elements giving the boot the immediate impression of speed.
Predator offers a clean and premium take on the goal-scorer’s boot of choice, with the white base providing a perfect stage for the black SL rubber StrikeSkin and adidas branding on the inside and outside of the boot.
Stripped back to the essentials, Copa Pure III brings a gold finish to the ComfortFrame outsole, with the white FusionSkin upper playing host to black adidas stripes on the lateral side of the boot.
Each boot contains a repeating franchise brand wordmark reminiscent of those found on luxury brands. F50 and Predator feature their call-outs on the outsole of the boot, whilst the Copa Pure III’s repeated branding wraps the full upper for a lux extra touch.