Stop the maul.
Has there ever been so much focus on one area of the game ahead of a Springboks-All Blacks clash?
Not likely, but it seems this is all anyone is talking about heading into the Castle Lager Rugby Championship showdown in Nelspruit this weekend.
The All Blacks may be wounded, but they are just as dangerous and the arrival of Jason Ryan - the Crusaders lineout and maul specialist - to try and stop the Springbok juggernaut is creating a lot of noise going into the game.
Even Sam Whitelock, one of the most senior players in the squad, can’t stop talking about it. If you believe him that’s all that is on the team’s mind heading into the game.
And while it may be fools gold and a distraction from other plans that the All Blacks need to focus on, it is certainly dominating the chatter at the moment.
Whitelock was asked about the team’s form, and turned it into an inward, maul-focused chat.
“It's something we are always looking at - improving, and that shouldn’t change - win, lose or draw. But currently there are areas we need to look at - the maul for me as a player is a key area which I’m focusing on, making sure we can get better,” Whitelock said.
“As a whole team we are looking at, that is the obvious one that we are talking about. We haven’t had a lot of chance to get on the field and feel what that should feel like - we will get that chance in the next few days.”
The pressure is still on the All Blacks and they have tucked themselves away in Nelspruit away from the public eye as they prepare for a test that has heaps riding on it back home.
“The pressure cooker is still on. And when I say that, for us as players, as a team, we are always trying to put pressure on ourselves. It is good for us at the moment, for the team, to be over here.
“We have time to work on what we need to work on and we have a training facility close to our hotel, so we have a little more time on the field to improve the areas of our game.”
There is little doubt that the All Blacks know what is coming and while that may be the familiar refrain from any side facing the Boks, it is one that has a bit of extra sting this week.
“They will definitely play to their strengths, as they always do. But saying that you never want to go in there and think they have their game plan and you are ahead. They are smart guys and have a number of guys who play around the world, so they have a number of different styles they can go to,” Whitelock added.
“That is something for us to make sure we can stop their plan A, and if they change it we have to be able to stop it as well. That’s the beauty of rugby. Sometimes you know how they are going to play but just stopping it is the major one.
“That is the cool challenge about playing against South Africa - the old foe - it is nice to get out there and train as opposed to just training.”
Whitelock isn’t reading too much into the media pressure from back home. And he has advised his teammates to do the same.
“For myself I was lucky when I came into the team, we were going into a home world cup and there was a lot of external pressure. The best advice I got was ‘don’t read the media and don’t worry about it, think about the things you can control.
“That’s what I’ve been trying to tell the boys and myself - control how you are training, how you are playing and how you are preparing. That was the best advice I got and it is still true now as one of the older boys.”
But come Saturday he will be at the coalface, knowing that the only way to counter the Bok forward beast is to confront it.
How successful the All Black pack are waits to be seen.