Season 2 of Betway SA20 will be accessible to the growing cricket audience in North America with the announcement of Willow TV as the official broadcaster in the region.
Willow TV is renowned for its extensive coverage of international cricket events and series, and joins an elite global panel of broadcasters including SuperSport (Sub-Saharan Africa), Viacom (India), Sky Sports (UK), FoxTel (Australasia), Estisalat (UAE) and ICC TV (worldwide) showcasing the anticipated 34-match competition starting on 10 January 2024.
With the ICC Men's T20 World Cup set to take centre stage in the USA and Caribbean next year, this partnership is set to capture the attention of a rapidly growing cricket-loving audience in the region.
🚨 @willowtv JOINS THE INCREDIBLE
— Betway SA20 (@SA20_League) December 29, 2023
North America will get their taste of the #Betway #SA20 as Willow TV becomes the official broadcaster in the region 📺
All broadcast details 🔗 https://t.co/DMXon0cVmI#WelcomeToIncredible pic.twitter.com/od3o6XSQbA
Betway SA20 League Commissioner, Graeme Smith, says the League recognises the immense potential of this emerging market, making it the perfect moment to bring the highly anticipated SA20 Season 2 to fans.
“We are thrilled to join forces with Willow TV to bring the excitement of Betway SA20 to cricket fans in North America. As cricket's popularity continues to soar in this region, this exclusive broadcast deal ensures that fans can be a part of the electrifying atmosphere of SA20 Season 2," Smith said.
With their commitment to delivering high-quality content and immersive viewing experiences, Willow TV is the ideal partner to showcase the dynamic and competitive world of SA20 to a wider audience.
Todd Myers, Willow TV Chief Operating Officer said: "We are proud to be the official broadcaster of Betway SA20 in the USA and Canada. The addition of SA20 Season 2 to our line-up reinforces our dedication to bringing the best of international and domestic cricket to our viewers. We look forward to showcasing the talent and excitement that this exciting league brings to the T20 format."
Starting from January 10, cricket enthusiasts across North America will have the opportunity to witness the exhilarating SA20 Season 2 unfold, packed with top-class cricketing talent, fierce rivalries, and unparalleled entertainment.
Through this partnership, the League and Willow TV also aim to engage existing fans while also attracting new cricket enthusiasts, fuelling the growth of cricket in the region.
Sunrisers Eastern Cape and Joburg Super Kings will kick-start the month-long feast of cricket with the opening match at St George’s Park on 10 January.