Ambitious Cameron Norrie said on Wednesday that he is aiming for the top but first he wants to win the Korea Open this week in his pursuit of the season-ending ATP Finals.
The 27-year-old Briton has won two titles this year, making it into the top 10 for the first time in his career and reaching the semifinals at Wimbledon.
"We've got two weeks in Asia now, here and in Japan next week," Norrie, the world No 8, said in Seoul.
"My goal is to reach the Finals in Turin and I'm planning to set myself up for that here."
His semifinal defeat to eventual champion Novak Djokovic at Wimbledon was a career highlight, but Norrie does not want to stop there.
"Being British, Wimbledon comes with a little bit more pressure and a little higher expectations, but I was able to handle that pretty well," said Norrie, fresh from Roger Federer's farewell at the Laver Cup in London.
"My goal is to reach world No 1 and to do that I’m going to have to win a Grand Slam as well."
Norrie, the second seed at the Korea Open, will face world number 163 Kaichi Uchida of Japan in his opener on Thursday.