SuperSport gets behind The Earthshot Prize’s first visit to Africa

SuperSport, Your World of Champions, as part of the MultiChoice Group, wants to play its role in environmental sustainability and in raising awareness.

MultiChoice is the official African broadcast partner of the prestigious Earthshot Prize, a global initiative dedicated to discovering and supporting ground-breaking solutions to repair and protect the planet.

As part of the MultiChoice Group, SuperSport wants to play its part in ensuring environmental sustainability, encouraging viewers across the continent to champion environmental awareness and sustainability in their communities.

As part of its ongoing support, SuperSport, Your World of Champions, has been actively promoting The Earthshot Prize – what’s been dubbed the “World Cup of Climate Solutions” – throughout our platforms.

Earlier this year, SuperSport partnered with the Springboks in Cape Town ahead of the Castle Rugby Championship clash between South Africa and New Zealand, as well as with the City of Cape Town, through Mayor Geordin Hill-Lewis, to raise environmental awareness.

Furthermore, during the Premier Soccer League (PSL) season, SuperSport leveraged its platform to amplify The Earthshot message, encouraging sports fans to become champions of sustainability in their own communities. The message was consistent throughout the sporting calendar, including this year's Comrades Marathon.

SuperSport CEO Rendani Ramovha said: “The Earthshot Prize highlights an important global initiative, which is the protection and preservation of our environment. SuperSport believes everyone can play their part to live more sustainably and in their community.

"Sport plays a vital role in spreading the message because of the many communities sport touches, and we feel privileged to be able to help raise awareness.”

MultiChoice is the official African broadcast partner of the prestigious awards and a member of the Earthshot Prize Global Alliance. As part of the MultiChoice Group, SuperSport wants to play its part in ensuring environmental sustainability. SuperSport also partnered with the Springboks, the City of Cape Town and Western Cape government to promote the message.

Inspired by President John F Kennedy’s famous "Moonshot" challenge to land a man on the moon, The Earthshot Prize was launched by Prince William in 2020 with a similar ambition: to find and advance innovative solutions to the world’s greatest environmental challenges. This year, for the first time, The Earthshot Prize brings its mission to Africa, celebrating the trailblazing environmental initiatives being developed on the continent.

Taking place from 3 to 7 November, Earthshot Week 2024 will be hosted in South Africa, with the grand Awards Ceremony in Cape Town on Wednesday, 6 November.

The week promises a series of landmark events that will showcase cutting-edge environmental solutions while bringing together innovators, investors and philanthropists from around the world. This five-day event will spotlight breakthrough ideas aimed at restoring and protecting our planet.

The Awards Ceremony on 6 November promises to be an unforgettable evening of storytelling and celebration, with performances from world-renowned artists and tributes to this year’s 15 extraordinary finalists.

Five of these visionaries will be awarded £1 million (R23 800 000) each to accelerate their transformative solutions. (See more about the finalists at https://earthshotprize.org/the-prize/cape-town-2024/)

Following the ceremony, Earthshot+ will take place, featuring dynamic discussions designed to multiply the impact of the prize winners and finalists. As a member of the Earthshot Prize Global Alliance, MultiChoice will also use its platform to shine a spotlight on African Youth Creators, showcasing African solutions and the people behind them.

SuperSport's involvement reflects our commitment to using our reach to inspire positive change. By promoting The Earthshot Prize, SuperSport empowers its viewers to engage with vital environmental causes, making a difference where it matters most.

As The Earthshot Prize visits Africa for the first time, MultiChoice and SuperSport are honoured to play a role in driving the mission forward, spotlighting African talent and trailblazing solutions for a sustainable future.

For more information, visit MultiChoice.com/earthshot.